“My brand stands for meaningful creations. For people who seek the individual and the personal,
because for them, that is pure joy of life.”
Desiree Sielaff
In a world that is constantly changing, I want to create something that remains – memories of life that we can keep close and visible. As a teenager, I inherited a special piece of jewelry that has reminded me of an important person throughout my life. The first time I put it on, I felt a sense of aliveness that still accompanies me today.
After many years in the luxury segment working for companies such as the KaDeWe Group, Tamara Comolli, and Tiffany & Co., I founded my own label, Desiree Sielaff Fine Jewelry, in 2021. I design emotional and timeless pieces that suit every moment of life – jewelry that carries a personal message and represents pure joy of life.
Each of my creations is a symbol of special moments, people, and feelings that have shaped us. They are memories we can carry with ease and a smile wherever we go. As the signature of my brand, every piece is engraved with a swallow – a symbol of freedom, hope, and connection, reflecting my own zest for life.
With Desiree Sielaff, I stand for honest craftsmanship and individual design. Each piece tells a personal story and reflects my love for the art of fine jewelry.
“In my bespoke creations, stories are transformed into jewels that accompany you for a lifetime.”
After many years in renowned jewelry houses, Desiree Sielaff founded her own label in 2021 to bring her very personal vision of jewelry to life. Her unique strength lies in transforming stories into jewelry. Each of her creations – from the choice of colors and product names to the selection of materials – carries personal meaning and tells a part of her own story.
Every piece is completed with the finely engraved swallow – the signature of Desiree Sielaff. The swallow symbolizes hope, freedom, and the return home – a reminder that jewelry is more than adornment: it is a lifelong companion.
Her creations embody the highest quality, value, and precision. For Desiree, luxury means personal connection, genuine trust, and jewelry that is more than just a beautiful accessory.
Beyond that, Desiree invites her clients to co-create bespoke jewelry together with her. Whether for a special occasion or as a lasting memory – she is the right partner to transform a unique story into a meaningful piece of jewelry.
Grandmother, Ursula Countess von Faber-Castell
From a young age, Desiree was captivated by the elegance and jewelry of her grandmother Ursula. It was there that her love for color and exquisite materials was born. Many of her designs today draw inspiration from the shades Ursula cherished most, allowing a touch of her grandmother’s style and joie de vivre to shine through in every piece of Desiree’s collection.
Mother, Isabelle Sielaff, née Princess of Oettingen-Wallerstein
From her mother Isabelle, Desiree inherited not only a passion for beauty and aesthetics but also a profound sense of meaning and memory. The Isabelle ring is her personal tribute: inspired by the carefree summer days Desiree spent with her mother. This piece carries the warmth of those memories, bridging the past with the present.
Book your appointment
Desiree would be delighted to receive you at our Berlin atelier in Wilmersdorf. Contact us via:
info@desireesielaff.com
+491737779009