In a world that is constantly changing, I want to create something that remains – memories of life that we can keep close and visible. As a teenager, I inherited a special piece of jewelry that has reminded me of an important person throughout my life. The first time I put it on, I felt a sense of aliveness that still accompanies me today.

After many years in the luxury segment working for companies such as the KaDeWe Group, Tamara Comolli, and Tiffany & Co., I founded my own label, Desiree Sielaff Fine Jewelry, in 2021. I design emotional and timeless pieces that suit every moment of life – jewelry that carries a personal message and represents pure joy of life.

Each of my creations is a symbol of special moments, people, and feelings that have shaped us. They are memories we can carry with ease and a smile wherever we go. As the signature of my brand, every piece is engraved with a swallow – a symbol of freedom, hope, and connection, reflecting my own zest for life.

With Desiree Sielaff, I stand for honest craftsmanship and individual design. Each piece tells a personal story and reflects my love for the art of fine jewelry.